Legal Drinking Age Should It Be Altered - 1408 Words

Legal Drinking Age: Should It Be Altered? The legal drinking age has been an ongoing controversy for decades, consisting of people who are for lowering, raising, or keeping the age with multiple reasons behind each side. It is commonly known that consuming alcohol can have life-threatening effects on the human body, but these effects can be much harsher at a younger age. Reducing the age for eighteen year olds may result in senseless acts from the drug. Statistics prove that maintaining the legal drinking age at twenty-one will be a much safer environment for all. Though there may perhaps be equitable outcomes with lowering the age to eighteen, the people would benefit greatest if the age remained twenty-one. After acknowledging differing statistics and beliefs of whether the drinking age should be altered or remain twenty-one years of age, evidence verifies that the legal drinking age would be foremost at the remaining age. Several years have been spent contemplating on what to make the legal, minimum drinking age for the consumption of alcohol. There are countless reasons to why each person has a certain stand on this topic. Many have considered the thought of whether the age should be lowered to eighteen, remain twenty-one, or even raise the age above twenty-one. Lowering the age to eighteen years of age appeals to people because of the fact that many rights are given to individuals that they did not have prior to eighteen. At eighteen years old,Show MoreRelatedPositive And Negative Effects Of Drinking Alcohol1709 Words   |  7 Pagesthe consumption of alcohol but it can be said that drinking alcohol has both positive and negative effects. Controversy may arise between opposing sides that those below the age of twenty-one are not responsible enough to drink however are allowed a driving license or a driver’s permit. In the United States of America, society and lawmakers focus more on the negative impacts of alcohol consumption especially when it com es to who we allow drinking, and do not consider that teenagers are able to thinkRead MoreIncreasing The Legal Drinking Age Limit1502 Words   |  7 PagesIncreasing the Legal Drinking Age Limit According to the National Institute on Alcohol Abuse and Alcoholism (NIAAA), underage drinking is a leading public health problem in this country (NIH, 2016). The NIAAA also estimates that approximately 5,000 young people under the age of 21 die as a result of underage drinking (NIH. 2016). This includes about 1,900 deaths from motor vehicle crashes, 1,600 as a result of homicides, 300 from suicide (NIH. 2016). The National Minimum Drinking Age Act (NMDAA) wasRead MoreSociety s Attitude Towards The Drinking Age1294 Words   |  6 Pages Society’s attitude towards the drinking age has been a major controversy in the United States. The attitudes regarding the drinking age have been based off statistics and society’s varying opinion. Alcohol is a toxic depressant that has a damaging effect on the human body. As a result, to prevent excessive alcoholic consumption, the ratification of the 18th amendment took place from 1919 to 1939. This established the Prohibition Act, which banned the transportation, manufacturing and selling ofRead MoreMinimum Limited Drinking Age Law883 Words   |  4 PagesMinimum limited drinking age law in America was passed more than 30 years ago. Therefore, it needed to be altered to catch up with today’s world. Teenagers today are no longer the kind of teenager back in the 1980s. Now, they have access to information on the Internet, they were taught how alcoholic drinks affect to the body, they were supervised by their parents closely. Moreover, teenagers even have legal access to voting, driving, owning a car,...and they can be jailed up if they break the lawRead MoreDrinking Age Should Be Lowered1039 Words   |  5 Pages2017 Drinking age is already dangerous as is In recent discussions of the drinking age limit, people have always said that the drinking age limit should be lowered. Some may argue that alcohol is not bad and that it can actually be beneficially. Many people would want the drinking age limit to be lowered so that it is legal for young adults to drink. If the drinking age limit were to be lowered there would be a drastic difference in society. In my perspective I will argue that the drinking age limitRead MoreEssay on The Legal Drinking Age Should Be 181540 Words   |  7 Pagesminimum drinking age in this country sometimes seem ridiculous and unnecessary. In this paper, I will discuss why certain laws are unfair and I will provide alternatives to certain problems concerning underage drinking and binge drinking.   Ã‚  Ã‚  Ã‚  Ã‚  Let?s face it, no matter what laws the government enforces to cut down on underage drinking, it is commonplace and happens everywhere from grade school through high school and predominantly in college. The government is looking to stop teen drinking ratherRead MoreWhats the Appropriate Drinking Age?1256 Words   |  6 PagesWhat’s the Appropriate Age? Alcoholism has been a major problem in the world for hundreds of years. Most people that deal with alcoholism became alcoholics because they needed a quick and easy way to de-stress. After long days at work or arguments with family and friends, the first thing they do is start drinking to make their stress go away. No one wakes up and decides, â€Å"I’m going to become an alcoholic today.† No one wants to be an alcoholic but bad things happen. If you are not careful withRead MoreDrinking And Driving Should Not Be Taken Lightly1500 Words   |  6 Pages Drinking and Driving Have you or someone you know been personally affected by someone who was drinking and driving? If you have then you understand the seriousness of why this is a major problem and should not be taken lightly. Many people have the understanding that they should not drink and drive when they are sober, when they start drinking however, their opinions most of the time change. Alcohol distorts a person s judgement and allows their perception to be altered, people who are underRead MorePrescription Medications And Illicit Drugs Essay1706 Words   |  7 PagesDrugs in the United States are a complex issue that ranges from legal, over-the-counter and prescription medications to illicit substances that are highly addictive. While many people have a legitimate need for medication to function on a daily basis, there are also many incidences where these potentially helpful drugs are abused. When legal medications are abused, they cause the same personal, social and economic problems as il licit substances. This paper will look at the use of both prescriptionRead MoreAlcohol abuse1512 Words   |  7 Pages Abstract Alcohol abuse is also a serious medical and social problem, but is not the same as alcoholism. Alcohol abuse is the intentional overuse of alcohol, i.e., to the point of drunkenness. This includes occasional and celebratory over-drinking. Not all people who abuse alcohol become alcoholics, but alcohol abuse by itself can have serious medical effects. Overuse of alcohol is considered to be: More than 3-4 drinks per occasion for women. More than 4-5 drinks per occasion for men.

Individualism and the Cold War - 1513 Words

The main reason for the cold war was because the Americans could not accept the lifestyle that the Soviet Union decided to live as communists. The cold war was heavily routed in American individualism and trying to impose our values on the Soviets. Americans value individualism. They believe in a society that associated with capitalism, and a thriving economy. They also believe that everything is possible and attainable with hard work and determination. The main priority is being individualistic. This is to make sure that everyone is in control of the way their own life will turn out. Soviets that followed communist believed in â€Å"social organization.† They believe in equality and liberty through force. All property is public domain and each†¦show more content†¦Senator Joe McCarthy of Wisconsin was the person that was partially responsible for the fear instilled in American citizens thinking that communists lived among them. McCarthy appeared on television making countless accusations of many people ranging from politicians to actors. He made it a point to tell the citizens that the United States government was not properly dealing with communism. Although all these accusation were made, McCarthy was never able to adequately back up these claims. Aside from McCarthyism, which is now a term used for â€Å"unsubstantiated accusations,† the US Government set up a committee called the House Un- American Activities Committee (HUAC) to do investigations. One major case was the case against Alger Hiss. He was an American government official who was accused an tried for espionage and served a 5 year sentence. The creation of committees specifically dedicated to finding those that may be communist spies in the United States shows exactly how far the paranoia in our country went. McCarthy never had a single piece of evidence to expose the people he wrongfully accused but people were quick to jump and agree with him out of their own fear. McCart hy was able to convince thousands that what he was saying was true because of the status of his targets which made it more believable. Just because of all the mass hysteria that was happening overseas involvingShow MoreRelatedAnalysis Of Sylvia Plath s Daddy And Lady Lazarus 931 Words   |  4 Pageslife, however, she witnessed World War Two and the Cold War. Both of these events inimitably influenced her life and writing style, which can be observed in her works â€Å"Daddy† and â€Å"Lady Lazarus†, where she uses Holocaust imagery to draw connections between her life and the lives of the Jewish people held captive in concentration camps. Through her use of imagery she tackles personal and political issues encapsulating feelings of victimization, loss of individualism and fear for an impeding reoccurrenceRead MoreAn Era Of Great Conflict1375 Words   |  6 Pages(History.com Staff). In the 1950s, Tocqueville’s five characteristics of American Exceptionalism are invalidated; liberty was not attainable due to the Cold War policies like McCarthyism, racism, such as the massive resistance of integration, disproved egalitarianism, conformity, in the suburbs and women’s lives, throughout this decade refuted individualism, populism was belittled with the government’s little help for the Civil Rights Movement, and Laissez Faire Economics was replaced for a short timeRead MoreAnalysis Of Ayn Rand s The Fountainhead 1490 Words   |  6 Pagescreate philosophies to include in their novels, but Ayn Rand did. Ayn Rand used her philosophy in the main characters and influenced American society during the Cold War with her novel The Fountainhead. Through the actions of the protagonist Howard Roark, Ayn Rand demonstrates her philosophy of objectivism and her belief in individualism which reflect her opposition towards communism. Ayn Rand was born in St. Petersburg, Russia in 1905 under the name Alissa Rosenbaum (â€Å"Ayn†). Around the time ofRead MoreAmeric Land Of The Free, And Home1411 Words   |  6 Pageshome of the brave. People have often traveled long and far to live in a safe, and esteemed environment, when in reality the core values of America change as time goes by. Even though Americans often value individualism, patriotism, nationalism, and individual liberty, history has proven otherwise. Wars, social norms, rights restrictions, expectations and peer pressure have gotten in the way of the values that many believed highlighted America. The saying, ‘history repeats itself’ has haunted the futureRead MoreChanges in America Between 1920 and 1960 Essay1404 Words   |  6 Pagesof two major wars and a crash of the banking system that crippled the economy greater than ever seen in this country’s history. Also the country had new insecurities to tackle such as immigration and poor treatment of workers. These events led to the change of America lives socially, economically, and politically. The people of America changed their ideas of what the country’s place in the world should be. The issues challenging America led the country to change from isolation to war, depressionRead MoreThe Cold War : Lessons Learned938 Words   |  4 PagesThe Cold War: Lessons Learned After World War II, continuing tensions between the United States of America and primarily, the Soviet Union caused the Cold War. The Cold War lasted from 1945 to 1991, the Cold War is defined as a bitter, typically non-military conflict between the two superpowers, the Soviet Union and America. The Soviet Union and the United States had contrasting views about most things, including political systems, economic systems and societal values. At the end of the Cold WarRead MoreHockey! The 1980 United States Olympic Hockey Team1438 Words   |  6 PagesAmericans defied all odds to defeat a juggernaut. Furthermore, it turned a nation that was on it’s heels into one that was on the attack-the U.S. had been taking flak during the Cold War but quickly became heroes after defeating the Soviets. Coupled with scandals such as Watergate, the Iranian hostage crisis, and the Cold War; the United States needed something to brighten their spirits. This team spurred much needed national pri de to our country and restored our faith even during the darkest of timesRead MoreThe Political System Of The United States1053 Words   |  5 Pagesfactors that attributed to America’s success, such as liberty, equality, individualism, nationalism, and capitalism. The political culture during the 1830s has changed over the years, yet in many ways it has stayed the same. On the other hand, the characteristics of American society has changed throughout the years. For example, in the 1960s the main characteristics were conformity, prosperity and fear of communism(6). The Cold War was a big issue in the 1960s, the U.S. was a big industrial country atRead MoreThe Civil War Has Changed The Country987 Words   |  4 PagesThe history of America, as a nation is connected through the wars it has entered and how these wars have irreversibly changed the country. â€Å"The Civil War made modern America†¦ [and] we remain connected to this war† (Suri, Lecture 1). This is bec ause the Civil War was an establishment of our nation’s beliefs and freedoms; fought to preserve the Union, this war shaped what America was and would become. The Civil War changed the notion of what liberty was, the transition from negative freedom to positiveRead MoreThe Is The Atomic Bomb Signaled Not Only The Commencement Of The Cold War1461 Words   |  6 PagesThe atomic bomb signaled not only the commencement of the Cold War, but also a political divide between the communist ideologies of the Soviet Union and the democracy of the Western world. A fear of communism behind the Iron Curtain and nuclear annihilation spread throughout the US, while existential views regarding the meaning of life arose. Through their texts, composers subverted dominant Cold War paradigms to †¦Ã¢â‚¬ ¦.. ATQ†¦Ã¢â‚¬ ¦. Samuel Beckett’s modernist existential play ‘Waiting for Godot (Godot) (1953)’

21st Century Leadership Complexity and Collaboration

Question: Discuss about the 21st Century Leadership for Complexity and Collaboration. Answer: Introduction The inception of management research transformed how leadership was perceived. The emergence of new managerial skills led to a new perspective on leadership. This was because, within management research, leadership was taken to be effective only if it resulted in higher economic output (Lorz, 2005). The objective of this study, therefore, is to provide a critical literature review on the topic of 21st century leadership. Lorze, (2005) note that there are numerous definitions of what is leadership. However, he identifies four elements which are persistent in all leadership definitions. These elements include; Integration of these components, therefore, results to the formulation of what can be termed as 21st century leadership definition. Leadership is the relationship process between the leaders, the followers, and the environment. It is an interaction process because it entails vision formulation on the basis of situational knowledge and unifying the followers to attain the vision (Lorz, 2005). According to Saee, (2005) the 21st century environment is featured by tremendous changes which have influenced how business is conducted. Advancement in telecommunication and availability of internet has contributed to rapid globalisation. As a result, the contemporary society is well interconnected through the internet; hence, a changed business environment which demands new competencies. Predicted Key Competencies for the 21st Century Leaders The key competencies for 21st century leaders are rooted in the organisational trends, global trends, and the follower trends. Each of the trends demands certain kind of competence. For example, organisation trends refer to the advancements that affect the core designs of the organisations and how they respond to the changing environment. Hence, leaders are evaluated not only on the basis of the profits they make for the organisation, but also on the ability to interact with stakeholders both within and externally of the organisation. Organisations thus demand a leader who can make it fit for the changing environment. Therefore, flexibility is a key competence predicted for the 21st century leaders. It is the utmost to aid the organisation to react to the shifting trends (Strock, 2010). To achieve it organisation leaders need to replace the network and hierarchies with structures that support flexibility. Global trends, on the other hand, refer to the trends that arise external of the organisation but have a significant impact on the organisational advancement, on the followers, and on the leaders. The influence of global trends leads to increased dynamism that affects almost every business process. Advancement of technology has further connected all stakeholders on a global standpoint. Internet availability has made information available hence increased levels of knowledge (Tice, 2007). Besides, this has intensified competition for cost efficient processes and creativity. Similarly, the quality and the cost of products and services can be compared with ease on the global platform. Hence, 21st leaders are expected to be innovative. They must have the ability to think creatively and to see beyond the immediate situation. Similarly, they must have the audacity to explore and integrate emerging trend to their organisations as well as to appreciate emerging and unexpected opportunities. Followers trends are mainly affected by both the global and organisations trends. Followers transform as the environment around them change. As a result of this change, followers become diverse. This diversity is further influenced by gender and culture as well as culture. Global and organisation trends enable followers to be knowledgeable. Therefore, 21st century leaders need to possess the exceptional intelligence to manage all the followers. Equally, they must have the ability to manage diverse people. The Difference between Classical Leadership capabilities and the 21st Century Leadership Capabilities In classical leadership, leaders were conceptualised as the well-educated professionals who understood organisation rules, and thus they managed their enterprises in hierarchical order. Hence, classical leadership is featured by autocratic leadership model which applies classical management style. In such leadership, a leader is a manager who is authoritarian. In addition, he/she is power-retentive, and all decisions are dependent on them (Dantzer, 2000). As a result, this kind of a leader heads the organisation alone and impacts it alone. This style of leadership, on the other hand, does not entertain consultations and entail issuing of orders and requests. Similarly, classical leadership is characterized by bureaucratic leadership approach. According to Perrin, et al., (2010), classical leadership approach emphasise adherence to stipulated administrative policies and procedures. Hence, it is marked by differential models of authority, division of administrative duties, and linear c areer path. Conversely, 21st century leadership is featured by leadership capabilities which are focused on replacing the classical leadership approaches. Hence, the leadership in the 21st century is marked by core capabilities such empowering, visioning, sensemaking, relating, and inventing, among others. In classical leadership approaches, only a limited amount of powers are delegated, this is done to ensure only the leader retain the control. However, in the 21st century leadership, leaders empower all those under them at all levels (Streat, 2012). Leaders also ensure transparency and accountability to enhance attainment of the organisations objectives. This is further boosted by the ability of the leader to make sense of the environment. Hence, in this model of leadership, a leader must be conversant with all that happen around the organisation. Leadership styles in the 21st century also acknowledge that a leader must have the ability to relate with and work through the other people. To achieve this, leader then must possess effective communication skills which will move the team members to commitment. Similarly, a 21st leader must have the ability to create a vision for the organisation. That is, he/she must identify what the organisation aims to achieve, what is possible, and how to attain the set objectives (Bersin, 2012). These demands call for a leader who is innovative. Innovation will be the key to achieving the set vision through creating processes and structures which will aid the team to work towards the vision. Underlying Causes of Changes in Leadership Capabilities Longwell-McKean, (2012) argues that the changing trends are transforming how, where, and with whom the business is conducted with. Technological and telecommunication advancement have made business environment highly competitive. Therefore, change seems the most natural thing to fit in the 21st century business environment. Similarly, the needs and the knowledge of the customer is rapidly evolving due to globalisation; therefore, any organisation willing to remain relevant must change to meet the demands of their customer. Davis, (2012) affirms that the underlying cause of change to leadership capabilities include external drivers like technological and telecommunication advancement, Availability of information, and changing business environment, globalisation, diversity, and downsizing. Analysis of 21st Century Leadership The 21st century is characterised by rapid technological advancement, development of a global economy, and increasing cultural diversity. Hence, leadership competencies have changed to adapt to these changes. As a result all scholars who have indulged in the management research agree that leaders have an obligation of identifying vision, formulating strategies and mobilising both financial and human resources to attain the vision. Besides, leaders monitor both the external and the internal environment of the organisation to align the organisation vision and the means to attain it. This approach is present in both classical leadership styles and the 21st leadership approach. However, in the 21st century leadership have been transformed into teamwork, where decisions are made in collaboration (Davis, 2012). In addition, this study has established that extensive research has been done on this subject of 21st leadership. However, researches indicate that leaders in the private sector are rated higher in leadership competencies than those in public sector. Dantzer, (2000) argues that the disparity result from different perception of which leadership competencies are the most critical in each sector. This fact, therefore, indicates a research gap in which both sectors can share leadership competencies in the 21st century. Therefore, a study should be launched to identify these competencies considering the same external drivers influence both sectors. Conclusion The 21st century leadership demands creative thinking on ways to solve the current global challenges. According to George, (2010) leaders must establish innovative approaches to deal with the complexities facing the organisations and the business environment today. To achieve the adaptability needed for the current challenges leaders must appreciate collaborative thinking. As acknowledged earlier, the 21st century leadership is featured by interdependence and interconnection of both the internal and external drivers which has changed the business environment. As a result, new competencies are demanded to address the emerging complex global issues. This research, therefore, recommends that there is urgent need to retrain leadership candidates both in the private and the public sectors on new emerging competencies. The study has further identified communication, visioning, teamwork, ability to learn, and cosmopolitan view of the world as the most critical competencies the 21st century leadership candidates must be trained on References Battilana, J., Gilmartin, M., Sengul, M., Pache, A. C., Alexander, J. A. (2010). Leadership competencies for implementing planned organizational change. The Leadership Quarterly, 21(3), pp. 422-438. Bersin, J. (2012). What Makes a 21st Century Leader? [online] Available at: https://www.linkedin.com/pulse/20121016203118-131079-what-makes-a-great-21st-century-leader. [Accessed 28 Mar. 2017]. Dantzer, M. R. (2000). Leadership requirements in the 21st century: The perceptions of Canadian public sector leaders. Davis, H. L. (2012). Leadership Literacies for professional staff in universities (Doctoral dissertation, RMIT University). George, B. (2010). Leadership: The New 21st Century Leaders. Harvard Business Review. [online] Available at: https://hbr.org/2010/04/the-new-21st-century-leaders-1.html. [Accessed 28 Mar. 2017]. Longwell-McKean, P. C. (2012). Restructuring leadership for 21st century schools: how transformational leadership and trust cultivate teacher leadership (Doctoral dissertation, University of California, San Diego). Lorz, M. (2005). Discovering the 21st Century Leadership. University College Dublin, Graduate School of Business. Perrin, C., Daniels, S., Jefferson, K. C., Blauth, C., Marone, M., OSullivan, C., ... Moran, L. (2010). Developing the 21st-Century Leader. Retrieved On, 11(27), pp.2013. Saee, J.(2005). Effective leadership for the global economy in the 21ST century. Journal of business economics and management, 6(1), pp.3-11. Strock, J. M. (2010). Serve to Lead: Your Transformational 21st Century Leadership System. Serve to Lead Press. Streat, D. A. (2012). 21st Century Leadership: Complexity Collaboration. Tice, C. (2007). Leadership: Building the 21st Century Leader. Entrepreneur. [online] Available at: https://www.entrepreneur.com/article/173522. [Accessed 28 Mar. 2017].

Night Analysis of Dehumanization Essay Example

Night Analysis of Dehumanization Essay Demutualization in Night Night by Lie Wishes is a memoir that documents the story of a young Jewish boy named Likelier who was born in Sighed, Transylvania during World War II. The story begins in his hometown, where life is normal and calm before the storm. It quickly transitions into Nazi occupation, persecution, segregation in the form of ghettos, and eventually deportation to camps. As the Jewish people arrive at the camp known as Auschwitz, they are separated and many are immediately executed while the rest are sent off to work. The persecution does not simply end at hard work all day for the We will write a custom essay sample on Night Analysis of Dehumanization specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Night Analysis of Dehumanization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Night Analysis of Dehumanization specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Jews, and as time goes on things become progressively worse for Likelier. The Nazis rip and tear at the humanity of Likelier throughout the book in an attempt to euthanize him. For most of the Jews in the camp the end is a physical death; however, what Likelier experiences at the end of the book is an internal death of himself. The AS soldiers achieve his internal death through segregation, mental abuse, and physical abuse that is so ingrained in the mind of the Likelier that it becomes a natural part of his existence, an everyday hell. As Haltering states, Night fines the nature and charts the consequences of a loss of faith in the protagonist, Likelier, as incident by incident, layer by layer, his trust in God and man is peeled away. It is this peeling down process which constitutes the essential structure of Night and enables us to see it as a whole (51). What Haltering means is that The Nazis goal is to euthanize Likelier. The Nazi soldiers successfully peel away at Lispers humanity through various forms and methods until Likelier dies on the inside. The first step towards dehumidifying Likelier is separating him from non-Jews. As he Jews are being placed inside the ghettos, Likelier observes, The barbed wire that encircled us like a wall did not fill us with real fear. In fact, we felt this was not a bad thing; we were entirely among ourselves (11). No fear can be seen in Lispers thoughts, although readers know there should be. Likelier is still unsuspecting of what was to come, and that is what allows him to be taken so easily. Had the Nazis taken the Jews all at once, The Jews would have struggled much more, especially if they knew what was coming. The Nazis took things slow so as to avoid an uprising, to maintain control. Later, to further pronounce the separation between the population into Jews and non-Jews, the Nazis force all of the Jews to wear yellow stars on their clothes. About the same time that the Jews are placed in ghettos, with a more nervous tone in his voice, Likelier ominously notes, Three days later, a new decree: every Jew had to wear the yellow star (11). The Nazis want to make it visibly known that the Jews are different. They force the yellow star on them so that anyone could know who was Jewish and who was not. Not only this, but also many decrees are set out that limit what people with the yellow star can do. By limiting Jews, the Nazis enforce a barrier between them and non-Jewish people. However, after all this segregation, and even someone within their community warning them of what to come, the Jews are still denying the inevitable. No one could really imagine, even in those rare cases where individuals came back and insisted that the deported were centers (Friedman 206). It is important to recognize the denial of what is about to happen, because much has yet to happen to the poor Jews of Sighed. For the coming weeks, the Jews would be abused and tortured not only physically, but mentally. To proceed in the demutualization of Likelier, the Nazis torment his mind with disturbing images, and crush his spirit. Fine notes, Once Likelier enters Auschwitz, he loses his sense of time and reality. Darkness envelops him and penetrates within: his spirit shrouded, his God eclipsed, the blackness eternal (49). A man who has no mind to think for himself, and no spirit to fight back is easier to control and abuse. In order for the Nazis to completely euthanize Likelier, they not only have to destroy his mind, they must also destroy his spirits. Just one of the disturbing images is when Likelier witnesses the burning of babies soon after his arrival in Auschwitz: Not far from us, flames, huge flames, were rising from a ditch. Something was being burned there. A truck drew close and unloaded its hold: small children. Babies! Yes, I did see this, with my own eyes Children thrown into the flames (32). Nothing imaginable could possibly be as horrifying as the immolation of infants. This image is such a blow to Lispers mind because it is not only the killing of the innocent; it is there to show Likelier how little life means in Auschwitz. Likelier is led to believe this so they o not value his own life, and therefore will not fight for it; in this way, the Nazis are crushing his spirit as well. While torturing of people he does not know still disturbs Likelier, the physical beating of his only friend in the camp, his father, does more than words or images ever could. Lispers father is beaten, and the fact that Likelier doesnt move to help his father scares him a little. Likelier eerily considers, l stood petrified. What had happened to me? My father had Just been struck, in front of me, and I had not even blinked. I had watched and kept silent (39). Lispers inability to eve demonstrates that the Nazis plan is working. They are successful so far as to even prevent him from standing up for his own father, the only person he knows in the camp. Had the Nazis beat his dad back in Sighed before they really started the torture, Likelier might have fought back, but now submission is the response he has. It scares him. One of the more indirect ways of crushing his spirit and mind was to take away his identity as a person, and give him a number for a name. Likelier depicts the scene with no emotion, and states it as if he does not care: The three veteran rissoles, needles in hand, tattooed numbers on our left arms. I became A-7713. From then on, I had no other name (42). This is the first time Likelier has been given a different name. To assign a number was more damaging because it represents an ordered system of storing things like apples, boxes, or other insignificant items. It puts Likelier in the mindset of not having anything to make him different from any other Jew. He now finds his identity in only numbers and the Nazis definition of a Jew. The torture of mind and loss of identity contribute greatly to his demutualization. After the Nazis have successfully stripped Likelier of his mind, they can truly now attack the only thing left in the process of demutualization, his body. The Nazis see that in order to destroy a mans humanity, they need to destroy the mind, spirit, and then the body. One of the ways they do this is to constantly malnourished Likelier. Bread and Soup became more important than anything because the Nazis starved Likelier. Of soup, my crust of stale bread. The bread, the soup those were my entire life. I was nothing but a body (52). Likelier confirms in the last sentence that the Nazis had tripped him of his mind and spirit that this body is the only thing he has left. The Nazis do not let him keep his body either, they continue to keep him malnourished the rest of his time, and cause many other physical pains over the course of the coming weeks. Aside from starving Likelier, they beat him senselessly on multiple occasions. Likelier remembers, One day when Ides was venting his fury, I happened to cross his path. He threw himself on me like a wild beast, beating me in the chest, on my head, throwing me to the ground and picking me up again, crushing me with ever more violent blows, until I was covered in blood (53). The Nazis have no regard for the body or the pain of Likelier. The Nazis persecute relentlessly, and are able to do so consistently without revolt or opposition. This is the final step in dehumidifying Likelier; after his mind and spirit were depressed to such a point so he would never question or challenge the Nazis, the physical abuse could begin. The Nazis first weaken Lispers body with malnourishment, and then beat him senselessly. As Wishes notes in his preface, Instead of sacrificing my miserable life and rushing to my fathers] side, showing him that he was not abandoned, I remained flat on my back, asking God to make my father stop calling my name, to make him stop crying. So afraid was I to incur the wrath of the AS (Wishes, Preface x). At first it appears as if Likelier cares about his father and does not want him to feel so defeated; however, the last sentence shows that Likelier does so only to get him to stop yelling, to silence his father a little so that the Nazis would not hurt Likelier. A normal person might not care of his or her own safety when a parent is being ordered, and would be there Just for the sake of pure care for his or her father. Instead, Likelier is a person who has lost that sense of care for another human being, and whose only motivation for helping him is so he himself is not beat. It is the Nazis constant threat of physical torture that suppress Likelier. In this way, the Nazis have now controlled the motivations of Likelier with his body. The Nazis not only starve and beat broken bodies, but they work them to the bone. Likelier remarks both on the beatings and the work, There followed terrible days. We received more blows than food. The work was crushing (77). The work now is Just one more thing that the Nazis have at their dispersal. The Nazis are good at pushing many to the point to death, but they are even better at finding out how much a person can take before they die and going a step back from that point to torture them that much longer. A starving body is weak; a broken body is weaker, so pushing them to this point can only be agonizing. After all Likelier experiences, his mind is under control, his spirit is crushed, and now his body has been broken. This total control over his body is crucial to his demutualization, and destruction of his soul. After the destruction of his soul, he is broken on the inside. He has experienced these atrocities, and the only people that he has left to hold him together inside are God and his father. So as to isolate Likelier, the Nazis succeed in killing God and his father. Likelier remarks his distrust in God after seeing the young boy being hanged, My eyes had opened and I was alone, terribly alone in a world without God, without man. Without love or mercy. I was nothing but ashes now, In the midst of these those in prayer like strangers. He does not see them as equals or as believers. He has owe been isolated from God, and in that way, the Nazis have taken away Lispers God, or at least made him question God. They leave him without a higher power or an all present being to rely on. This is especially important to the Nazis goal of total destruction because God is the one being that Likelier can rely when all human presence is gone. This forces him to put all of his faith in the present, in what is happening. The only person that he has left to cling to is his father. The Nazis know that the only way to finally destroy his soul is to strip him of all he loves and knows. He will be an empty body walking if they succeed. Likelier remembers, No prayers were said over his tomb. No candle lit in his memory. His last word had been my name (112). Now his father has been killed, never to be seen again. Likelier is now truly alone in the world, with only his broken body and a number left to him. The Nazis have succeeded in killing him. There is proof that he has died after he has been liberated from the camp. He looks at himself in the mirror, and all he sees is a dead corpse: One day when I was able to get up, I decided to look at myself in the error on the opposite wall. I had not seen myself since the ghetto. From the depths of the mirror, a corpse was contemplating me. The look in his eyes as he gazed at me has never left me (115). His death cannot be seen, except by him when he looks into the mirror. He still walks and breathes, but the inside is now missing from him. The Nazis succeeded in their ultimate goal of killing his soul while preserving the body that used to hold it. Through segregating him from non-Jews, torturing his mind and spirit, and nearly destroying his body, the Nazis succeed in peeling away his immunity. To be human is to be able to live, laugh, love, think, and be happy. In Auschwitz, the Nazis took away all ability to feel. They desensitizing them to horrific, awful sights that would haunt anyone for years. Likelier experiences the worst of what Auschwitz has to offer the prisoners. Most of the population died a horrible death, and their names were forgotten. However, for Likelier, he experienced an internal death. Night can best be defined as a negative Bloodcurdling [coming of age story], in which the character does not end up, as expected, fit for life in society, but on the monetary, a living dead, unfit for life as defined by his community (Vain 129).

Henry Brown Patents Safer Document Storage

Henry Brown Patents Safer Document Storage Henry Brown patented a receptacle for storing and preserving papers on November 2, 1886 This was a kind of strongbox, a fire-safe and accident-safe container made of forged metal, which could be sealed with a lock and key. It was special in that it kept the papers inside it separated, A precursor to the personal safe? It was not the first patent for a strongbox, but it was patented as an improvement. Who Was Henry Brown? No biographical information about Henry Brown could be found, other than his being noted as a black inventor. He lists his place of residence as Washington DC at the time of his patent application, filed June 25, 1886.  There is no record of whether Henry Browns receptacle was manufactured or marketed, or whether he profited from his ideas and designs. It isnt known what he did as a profession and what inspired this invention. Receptacle for Storing and Preserving Papers The box designed by Henry Brown had a series of hinged trays. When opened, you could access one or more of the trays. The trays could be lifted separately. This allowed the user to separate papers and store them securely. He mentions it was a useful design for storing carbon papers, which might be more delicate and could be damaged by scraping against the lid. They could also transfer carbon smudges to other documents, so it was important to keep them separate. His design helped ensure that they didnt come into contact with the lid or the tray above each lower tray. That would minimize any risk of damaging documents when you opened and closed the box. The use of typewriters and carbon papers at this time likely presented new challenges in how to store them. While carbon papers were a handy innovation for keeping a duplicate of typewritten documents, they could be easily smudged or torn. The box was made of sheet metal and could be locked. This allowed for secure storage of important documents at home or the office.   Storing Papers How do you store your important papers? Have you grown used to being able to scan, copy, and save paper documents in digital formats? You may have difficulty imagining the world where there might be only a single copy of a document that could be lost and never recovered. In the time of Henry Brown, fires that destroyed homes, office buildings and factories were all too common. Papers being flammable, they were likely to go up in smoke. If they were destroyed or stolen, you might not be able to retrieve the information or proof they contained. This was a time when carbon paper was the commonly used way to make multiples of important documents. It was a long time before the copying machine and before documents might be saved on microfilm. Today, you often get documents in digital form from the outset and have a reasonable reassurance that copies can be retrieved from one or more sources. You may never print them out.

Oxidation and Reduction Reactions (Redox Reactions)

Oxidation and Reduction Reactions (Redox Reactions) This is an introduction to oxidation-reduction reactions, also known as redox reactions. Learn what redox reactions are, get examples of oxidation-reduction reactions, and find out why redox reactions are important. What Is an Oxidation-Reduction or Redox Reaction? Any chemical reaction in which the oxidation numbers (oxidation states) of the atoms are changed is an oxidation-reduction reaction. Such reactions are also known as redox reactions, which is shorthand for reduction-oxidation reactions. Oxidation and Reduction Oxidation involves an increase in oxidation number, while reduction involves a decrease in oxidation number. Usually,​ the change in oxidation number is associated with a gain or loss of electrons, but there are some redox reactions (e.g., covalent bonding) that do not involve electron transfer. Depending on the chemical reaction, oxidation and reduction may involve any of the following for a given atom, ion, or molecule: Oxidation involves the loss of electrons or hydrogen OR gain of oxygen OR increase in oxidation state.Reduction involves the gain of electrons or hydrogen OR loss of oxygen OR decrease in oxidation state. Example of an Oxidation-Reduction Reaction The reaction between hydrogen and fluorine is an example of an oxidation-reduction reaction: H2 F2 → 2 HF The overall reaction may be written as two half-reactions: H2 → 2 H 2 e− (the oxidation reaction) F2 2 e− → 2 F− (the reduction reaction) There is no net change in charge in a redox reaction so the excess electrons in the oxidation reaction must equal the number of electrons consumed by the reduction reaction. The ions combine to form hydrogen fluoride: H2 F2 → 2 H 2 F− → 2 HF Importance of Redox Reactions The electron transfer system in cells and oxidation of glucose in the human body are examples of redox reactions. Oxidation-reduction reactions are vital for biochemical reactions and industrial processes as well. Redox reactions are used to reduce ores to obtain metals, to produce electrochemical cells, to convert ammonia into nitric acid for fertilizers, and to coat compact discs.

Contemporary issues in management Essay Example | Topics and Well Written Essays - 3500 words

Contemporary issues in management - Essay Example In this study, the main theme will be the analysis of the impacts of both globalisation and organisational change and culture on the field of business management; especially with regard to the contemporary issues affected as a result of the same. To be able to achieve this, this essay shall focus on a structured format that will first briefly describe the concepts and then give an understanding of their impacts on the dynamic business environment. Brief description of the concepts of globalisation and organisational culture and change The definition for the concept of globalisation can be in various forms but, in the case of this essay, two profound definitions shall be adopted. The first is that it refers to the progress achieved towards the spreading out of financial viability and social ties among different countries in the course of the broadening of commercial institutions and the industrialist philosophy leading to the withdrawal of the world in trade and industry. A view of gl obalisation in this manner would imply to it as a wave of movement that is based on the capitalist philosophy that encompasses the expansion of social and economic ties between countries in the global scale. Subsequently, the concept of globalisation can be perceived to be the process of integration and movement of goods, people, money, business, culture, ideas and services on a global scale across national boundaries. In this definition, globalisation is perceived as a global coverage of the spread or increase in the global flow of goods, services, knowledge and resources worldwide. This is combined by the emergence of complimentary organisational set of structures that manage the expansion of the network of economic transactions and activities in an international scale. This idea espouses on the realization of the fact that, through globalisation, a global economy may easily allow for the operation of financial institutions and firms trans-nationally (AL-Hyari, Alnsour, Al-Weshah & Haffar, 2012.p.157-160). The significance of this in the global economy would be that the factors of production, goods and financial assets would be nearly perfect substitutes on a global scale hence, continue accelerating the growth prospects among developing nations. As such, it can be acknowledged that there are various dynamic propositions through which the impact of globalisation on the business environment can be analyzed. One such way can be through the analysis of the effects on the increased competition and achievement of competitive advantage. Another important aspect through which the impacts of globalisation can be analyzed is in consumer behaviour in which various firms and individualities have sought to enhance the business environment. This has been through the realization of various theories and their impacts on the global consumer trends. One such theory is the Hofstede’s dimension of culture. The second concept as will be discussed in this essay is organis ational culture and its impact on the dynamism of business environments on a global scale. Businesses are made up of diverse people who are endowed with different personalities, talents and capabilities. Therefore, the likely expectation would that of a diverse business culture in every organisation. In most of the cases, these aspects of business

Design study on, HER2 overexpression and HER2 glycobiology changes Essay

Design study on, HER2 overexpression and HER2 glycobiology changes - Essay Example In the last years, multiple attempts have been conducted to develop strategies that could actually determine the over-expression of HER 2 positive breast cancer indicators in secondary breast cancer cell line compared to the primary cell line expression and the glycosylation process changes connected. In this regard, breast cancer lines have significantly been used to investigate the cancer pathobiology for new emerging therapies thereby identifying the cancer oncogenesis as a molecular heterogeneous disease (Schwab & Thomson Gale 2008). HER2 over-expression in metastatic breast cancer and O-Glycan changes exhibition has been used in invasive breast cancer in conjunction with the therapy involved for the illness. Therefore, HER-2 issues in metastatic versus primary breast cancer overexpression are associated with the HER-2-positive discovered disorder (Tavani, 2006). The increased prominence of HER-2 overexpression accompanied by glycosylation changes has increased interest in Breast cancer pathobiology researchers and academic learners to focus mainly on the basic theories and explanations for the origin and therapies for this particular condition. Many authors claim that the HER-2 oncogenes have been found to encode a transmembrane tyrosine kinase receptor that is responsible as the central classifier for the targeted therapy and invasive breast cancer disease (Jo & Zeon, 2015). On a broad analysis, the immunohistochemistry, fluorescence and chromogenic in-situ hybridization and the major marketed slide-based HER-2 methods are presented and contrasted broadly against the fundamental background of the HER-2 testing guideline testing (American Society of Clinical Oncology–College of American Pathologists guidelines). The over-expression of the HER2 receptor and glycosylation changes associated with breast cancer

Dream Essay Essay Example for Free

Dream Essay Essay Imagine yourself 10 years from now. After spending most of your young life cramped inside of an overpopulated school, you are anxious to begin your dream job, the job that you have been waiting for since grade school. Now, it’s finally yours and no one can take it away from you, no matter how hard they try. Everyone has a dream that they would like to have come true later in life, whether it’s to have their dream job, or to meet their favorite celebrity. My dream in life is to finish school and become a doctor. I want this dream to come true because ever since the doctors at Saint Barnabas hospital saved my mother from dying from birth, my brother from dying from multiple asthma attacks, and my grandma from breast cancer, I knew I wanted to be like them someday, helping to save the lives of young(and old)people. There are multiple steps that I would have to take for me to fulfill my dream of becoming a doctor. The first step to accomplishing my goal is attending an Ivy League School. The best way to be able to attend an Ivy League School is getting admirable grades early. Ivy League Schools most likely won’t admit you to their school if you start doing well in school late in high school. You should also challenge yourself academically. This means taking advanced courses, especially ones that offer college credits. Ivy League Schools prefer students who do well in a challenging course than one that does exceptional in an average one. Although this may be a tedious task, I believe that it’s worth the wait. To accomplish my goal to become a doctor, I will have to be very studious and diligent for me to be able to finish school. When I close my eyes, I can imagine myself 15, 20 years from now, accomplishing my dream of becoming a doctor. After a long day of working as a doctor in my office in California, I finally get to come home to my wonderful husband, 2 kids, 2 dogs, a turtle, a hamster, and a guinea pig. The scene when I get home is different everyday. Sometimes, I come home to the find everything serene and the kids doing homework or the kids watching television with the dogs at their feet. But other times, I come home to total chaos. The kids are fighting for no apparent reason and the house is flipped completely upside down. But, even with the chaos, I love my family and wouldn’t change anything, even if I could. I can already imagine myself taking care of a patient. I’m working in my office when the doctors rush him in, telling me that he’s been in a horrible car accident and is unresponsive. They also tell me that a piece of the metal highway barrier has entered his body and when I look down, I can see it jutting out of the lower section of his thigh. We rush him into an operating room, give him the anesthesia, and start the procedure to remove the jutting highway barrier from the man’s body. After 6 hours, 3 cups of coffee, and a lot of skin and blood lost, we finally removed the piece of metal out of the man’s thigh. After the procedure, I got many accolades from my fellow doctors. Being a doctor demonstrates all of the capricious things that happen in life, but everyday, I revel the fact that I get to live out my dreams. Now that my dream is a reality, I can say that after many years of working hard in school, have accomplished my goal of becoming a doctor. Now, I can probably better understand how tired my mom actually was taking care of two kids and working full time. Working full time and becoming a mother to two kids makes me appreciate my mother even more than I already do. I know how hard she works to take care of me and my little brother and also to be able to pay all bills. Becoming a doctor changed my family’s life because now, instead of them taking care of me, I am old enough to take care of myself, and my family members. I hope that instead of fantasizing about it, I will actually get to live out my dream 15, 20 years from now.

everyday use Essay example -- essays research papers

A symbol is a person, place, event, or object that suggests more than just its normal meaning. The symbols in this story, â€Å"Everyday Use†, were pretty clever and told a lot of clues about the story. Also Little peepholes that would dig into deeper meanings, and hints in the story.   Ã‚  Ã‚  Ã‚  Ã‚  The first symbol, which I thought meant something was towards Maggie and Dee’s mom. â€Å"I was always better at a man’s job.† (pg.320). â€Å"In real life I am a large, big boned woman with rough, man- working hands.† (pg. 318). â€Å"I can kill and clean a hog as mercilessly as a man.†(pg. 318) I think because man was used a lot referring to their Mom, might have meant that she was the man of the house. Maybe that she was the only parent and that her husband was never around to help after the kids were born. So she really had to be tough and do a lot of things that the men would usually do.   Ã‚  Ã‚  Ã‚  Ã‚  Another symbol I found was one that goes along with Dee. â€Å"She burned us with a lot of knowledge we didn’t necessarily need to know.†(pg. 319). â€Å"It is hard to see them clearly through the strong sun.† (pg. 320). â€Å"Dee next. A dress down to the ground, in this hot weather.† (pg. 320). â€Å"There are yellows and oranges enough to throw back the light of the sun. I feel my whole face warming from the heat waves it throws out.† ( Pgs. 320-321). â€Å"She put on some sunglasses that hid everything about the tip of her nose and her chin.† (pg. 324). I think because we don’t quite kno...

A First Year Teacher’s Biggest Challenge

A teacher spends a tremendous amount of time learning how to teach various ages of people. Their main objective it to teach the lesson in such a way that it will be easily understood by the students.For students of a specific age bracket, say three to eighteen year olds, the only way that they can actually learn the lesson is if they have fun doing it. Unfortunately for new teachers, this is where all the problems begin.How does a first year teacher manage her classroom and discipline her students?   Be it in the pre-school or high school teaching environments, getting the students to respect the teacher and follow learning rules during class hours has been the bane of teachers since time immemorial.But, this is not to say that first year teachers have to suffer that kind of situation. No, there are many things that a first year teacher can do in order to gain control of her students and her classroom.To begin with, it is imperative that new teachers enter the classroom with at lea st a basic training and know how regarding classroom management. Admit it, the youth can smell a novice teacher a mile away and will take advantage of the greenhorn teacher in any way they can.New teachers need not despair though. All is not lost. The teacher can still manage to win the war provided he or she is willing to work at it.To begin with, a new teacher can take advantage of the hired consultants that many school district offer. These are people who can train the new teacher to use the art of nonverbal techniques in classroom management. If a new teacher learns how to use these skills to his or her advantage during her first year of teaching, it will be a lot easier for them to get through their freshman teaching experience.Not all the new teachers have to go by hit or miss results and rely on learning from their mistakes. Unlike their predecessors, new teachers can be taught and trained in how to use a personal bond with the students in order to get the results they want.T he keyword in this type of situation is respect. Children respond better to people whom they know will not mete out a punishment for bad behavior and instead treats them as an equal whose rights and feelings must be respected. This is a delicate line to tread upon though.The new teacher must be sure to convey the aura of respect for the student without overstepping the boundaries and becoming a personal friend instead of a teacher to the student.Although most school systems have their own ideas of how a new teacher should be able to gain control of her classroom, the truth of the matter is that it would be best if a teacher has the freedom to try various classroom management and disciplining techniques on his or her own until he or she finds a style that she is comfortable with and gets positive results from.New teachers may or may not be given the chance to learn about classroom management styles during their senior year of college because that is not the focus nor priority of thei r training.Therefore, it would benefit the fresh teacher if he or she would take advantage of every class session break to enroll in various training courses and seminars that will help him or her learn and enhance the classroom techniques that they already know.Finally, a fresh teacher can reap the benefits of consulting with the senior teachers of the school regarding how to implement classroom discipline and management. Just as we learn from others emulation, so can the new teachers when it comes to classroom management.Fresh teachers must never feel too inferior to their senior counterparts that they would be afraid to come up with their own classroom management style by taking a peer’s original style and updating it to suit his or her needs.Classroom management is a problem that faces all teachers, not just the newly graduated ones. Therefore, they should never be afraid to ask for the help, guidance, and assistance of the senior teachers. After all, it is through a free exchange of ideas that most problems are usually solved.Work CitedBosch, Karen A. & Kersey, Catherine C.(2007). Managing with class. National Education Association Professional Library. Retrieved January 20, 2008 from http://www.nea.org/tomorrowsteachers/2007/classroomcon.htmlMatthews, Jay. (2000). New teachers rarely learn classroom management. Washingtonpost.com. Retrieved January 21, 2007 from http://www.washingtonpost.com/wp-dyn/articles/A23017-2000Dec18.html

A Long Walk to Freedom Essay

†¢This extract is an autobiography by Nelson Mandela talking about the transition from a small undemanding child to a contributing factor in society. The writer engages our sympathy by effective use of vocabulary, various linguistic techniques and through his nostalgic tone. In the title, ‘Long Walk to Freedom,’ the long, drawn out vowels like ‘ee’ and ‘o’ reflects the struggles and difficulties in this exhausting walk. Even the word ‘walk’ co notates to the, strive for the attainment of freedom and rights of all individuals. There is a gradual flow of ideas in this extract which has a great impact as it bringing out the growth and understanding through the passage of time. In the beginning, a somber serious mood is created as they farewell their ‘last links to childhood’ and step into a wider mature world of adulthood. The ‘speeches, songs and gift-giving’ portray the African culture; the ‘sons of Xhosa’ have just been ‘circumcised’ again reflecting African customs. Due to this, the writer gains a ‘heady feeling’ of confidence and his body gestures – ‘straighter, taller, firmer’ effectively illustrate his inner feeling of pride and satisfaction. Suddenly the ‘gaily colored dreams’ darken, as the young adults now have to face the harsh reality. There is a sense of clouding of the future as the Chief would give a speech, ‘continuing a tradition. ’ The words act like a source of inspiration and encouragement, enlightening the youngsters to the disgruntled society. It is in their hands that the future lye’s, and imperative that they are exposed to the reality around them. Calling their ‘sons’ ‘young healthy and handsome,’ Meligqili begins his speech in an assertive tone. In addition to this, he also calls them ‘flower of the Xhosa’ sketching a metaphorical image of budding life and the true potential and ‘pride of [the] nation. ’ He shakens the juvenile adults with harsh words naming the ritual an ‘empty, illusory promise. ’ There is a dejected, deep sense of negation as they have ‘no strength, no power, no control’ over their ‘own destiny. ’ Furthermore, their bleak future is ragged off their rightful position as they are nothing more than ‘slaves in [their] own country,’ and ‘tenants in [their] own soil. The bitter irony behind these juxtaposed words hits us hard, as they are left with no value or significance in the very own homeland – their possession which has been snatched away from them by the whites. The pungent issue of racism is raised as ‘all South Africans, are a conquered people. ’ Moreover, in the land of their ‘birth,’ they suffer the discomfort of ‘shacks’ and ‘cheap alcohol’ since they are deprived of their own land to ‘prosper and multiply. ’ These lines repeatedly highlight the struggles, injustice and discrimination the unfortunate people endure everyday in their native soil, but yet not theirs. In addition to this, it is them who ‘cough their lungs out deep in the bowels of the white man’s mines. ’ This is the most impactful metaphor and alliteration as it allows us to visualize the inhuman, merciless conditions the people are made to work in, detrimental to their health and all for the robbed treasures of the whites. They have lost every bit of authority or belongingness of their own possessions and rather their energy, labor and efforts are wasted in filling the greed of the white men. †¢Piling up such dreadful, pathetic images, our sympathy and compassion is drawn.  We can understand the brutalizing agony internally and externally torturing these innocent people regularly due to ‘unequalled prosperity. ’ Their ‘abilities, intelligence,’ are all ‘squandered. ’ The writer uses superlatives like ‘simplest, mindless chores,’ which show their powerless nature and ‘attempt to eke out a living’ for the white men. Furthermore, the words of the chief are at the peak of disappointment where he wants a chance to ‘shake [Qamata] awake’ and tell him that ‘the flower of Xhosa nation are dying. Their state is so helpless that is seems even their God is ‘dozing’ and he repeats the ‘flower of Xhosa,’ to underline the youth – the future, beauty, innocence and strength of their fading nation. †¢All these horrific visions illustrated and the bitter, harsh words of truth leave an undying, unbelievable and undeniable impact on the reader. The words pierce through our ears, almost allowing us to feel the pain. It arouses a number of questions in our minds especially due to the irony, and great sympathy for the Africans. Yet, the young adults are only ‘more and more quiet’ and ‘more and more angry. By these repeated comparatives, the writer contrasts their present feeling of resentment to their mood of celebration earlier. All the words are slowly seeping in but it only made them rather ‘cross’ as they thought the chief was being selfish and ‘ignorant,’ in his ‘abusive comments,’ since he was not noticing the positive side – the whites brought them ‘value of the education’ and the moral cultures and etiquettes taught by them. Their tender age has almost blinded them to the ‘oppressorâ€⠄¢ behind what they think is the ‘benefactor. In all, the only thing the chief ended up doing was ‘spoiling the proud feelings with wrong headed remarks,’ for the teenagers. †¢Gradually, the pace slows and there is growth of mental maturity and realization as the true meaning of the chief’s words began to seep in Mandela’s mind. The real essence of the words had ‘sown a seed’ to the development of a potential future, although it had been ‘dormant for a long season. ’ Now, the tables turn as Mandela realizes it’s him who was the actual ‘ignorant man,’ not the chief. Adding on to the different metaphorical images; is when Mandela watches ‘the river’ ‘meander on its way. These phrases reflect back to the title and theme of a ‘long walk’ which is a route with its curves and junctions. Finally, the river ‘[empties] into the Indian Ocean,’ symbolizing his outpour of emotional success as after ‘many miles distant,’ he sees a vision of success – liberty and happiness. Although, this young adult had not yet ‘crossed that riverâ⠂¬â„¢ and his future seems very bleak, but he is now ready to face the challenges of life and combat the rocks that hinder his route, with a lot of power, struggle and hard work. His foresight is still limited as he knows ‘little or nothing of the world beyond,’ that ‘beckoned’ him. Under these words, the writer expresses how none of them had yet tasted the ‘gift’ of freedom and independence but right now, for all he knew, darkness was descending – it was ‘sunset’ already and time for him to prepare. Furthermore, we get a little more idea of the African tradition as ‘it was forbidden to look back while the lodges were burning,’ probably because we can never go back to the past and remembering it will only sadden us more and build hesitance to step into a new world. This feeling is even understood as Mandela is unable to ‘resist’ and looks back at ‘two pyramids of ashes by a large mimosa tree. ’ These ashes metaphorically symbolize the loss and fading away of a ‘delightful world’ of childhood and the ‘sweet’ ‘irresponsible days. ’ There is complete dilemma as, when he looks back, there are only faded ashes and ahead; darkness enveloping him. Also the ‘mimosa tree’ in a way symbolizes the survival of the fittest, as it is a sturdy, giant tree that continuously bears the pain of memories burning by it. †¢After a pause, there is a new picture illustrated – ‘now [he] was a man. There is a deep sense of negation and remorse as ‘never again’ would he get back those youthful, playful, mischievous days. After ‘many years’ he has finally become a man but now it’s like a re-birth to attain independence. †¢All in all, the extract ‘country childhood’ brings out the first steps of Mandela through inspirational words and encouragement; to the celebrated statesman he is now. He is a potent symbol of resistance striving out his life to attain his goal of victorious freedom and in this autobiography, he embodies the spirit of dignity and triumph of hope over despair and hatred.

Free Essays on Write A Critical Appriciation Of The Sun Rising By John Donne

Write a critical appreciation of ‘The Sun Rising’ ‘The Sun Rising’ is a love poem about a frustrated lover, woken by the sun. It opens with a mocking tone towards the Sun. The tone throughout is one of aggravation and, I think a touch of egotism is evident. Donne seems to ignore love poetry’s conventional method of rhyming beautifully and gracefully and instead shocks the reader with unexpected turns of phrase and conceit such as ‘Saucy, pedantic wretch, go chide’ and ‘Thou sun art half as happy as we’. Donne’s language is direct and conversational which is emphasized by his use of colloquialisms and conflict. There is great debate over weather Donne’s poems include to many ‘ideas’ and not enough ‘emotion’, and if this is an appropriate commendable way of writing love poetry. ‘The Sun Rising’ is a good example over these two qualities to a poem. Stanza 1 opens with a mocking tone which is both rude and arrogant. The lover talks to the sun in a conversational manner, which personifies the sun so the reader can imagine this conversation going on. Donne puts the sun in its place and notes how its job is with the ordinary boring people. He seeks to remind the ambitious that it is time to go off to the royal court to seek their fortunes, and not with the lovers, whom he makes out are exceptionally more important then the sun itself. As we can see from the text: ‘Call country ants to harvest offices; Love, all alike, no season knows, nor clime’ Donne places lovers on a celestial plane, more important than everyday people who are locked within their boring jobs. However, with the last two lines of this stanza, the poets voice changes as it turns to the more important aspects of lovers. After stating that love is beyond seasons, the pace slows down and the tone changes to one of greater importance than the mocking of the Sun at the beginning. In stanza 2, the tone gets more aggressive and di... Free Essays on Write A Critical Appriciation Of The Sun Rising By John Donne Free Essays on Write A Critical Appriciation Of The Sun Rising By John Donne Write a critical appreciation of ‘The Sun Rising’ ‘The Sun Rising’ is a love poem about a frustrated lover, woken by the sun. It opens with a mocking tone towards the Sun. The tone throughout is one of aggravation and, I think a touch of egotism is evident. Donne seems to ignore love poetry’s conventional method of rhyming beautifully and gracefully and instead shocks the reader with unexpected turns of phrase and conceit such as ‘Saucy, pedantic wretch, go chide’ and ‘Thou sun art half as happy as we’. Donne’s language is direct and conversational which is emphasized by his use of colloquialisms and conflict. There is great debate over weather Donne’s poems include to many ‘ideas’ and not enough ‘emotion’, and if this is an appropriate commendable way of writing love poetry. ‘The Sun Rising’ is a good example over these two qualities to a poem. Stanza 1 opens with a mocking tone which is both rude and arrogant. The lover talks to the sun in a conversational manner, which personifies the sun so the reader can imagine this conversation going on. Donne puts the sun in its place and notes how its job is with the ordinary boring people. He seeks to remind the ambitious that it is time to go off to the royal court to seek their fortunes, and not with the lovers, whom he makes out are exceptionally more important then the sun itself. As we can see from the text: ‘Call country ants to harvest offices; Love, all alike, no season knows, nor clime’ Donne places lovers on a celestial plane, more important than everyday people who are locked within their boring jobs. However, with the last two lines of this stanza, the poets voice changes as it turns to the more important aspects of lovers. After stating that love is beyond seasons, the pace slows down and the tone changes to one of greater importance than the mocking of the Sun at the beginning. In stanza 2, the tone gets more aggressive and di...

Habits and Traits of Bess Beetles

Habits and Traits of Bess Beetles Bess beetles live together in family groups, with males and females sharing parenting duties. They go by quite a few common names: bessbugs, patent leather beetles, horn beetles, Betsy beetles, and peg beetles. Bess beetles belong to the family Passalidae and share certain habits and traits. Physical Characteristics Bess beetles can be quite large, measuring up to 70 or 80 mm in length. Theyre shiny and black, which is why some people refer to them as patent leather beetles. Youll notice a pronounced gap between the deeply grooved elytra and the pronotum. A single groove divides the pronotum in two. To distinguish bess beetles from other similar beetle families, youll also need to examine the head, mouthparts, and antennae. The bess beetles head will be narrower than the pronotum, and the mouthparts project forward. The antennae have 10 segments, and are not elbowed. They terminate in a 3-segmented club. Classification Kingdom: AnimaliaPhylum:Â  ArthropodaClass:Â  InsectaOrder:Â  ColeopteraFamily:Â  Passalidae Diet Both adults and larvae feed on decaying wood. Both male and female bess beetles prepare the food by chewing it before feeding it to their young. Adults and larvae also feed on adult feces, which is predigested by microorganisms that break down cellulose. Life Cycle Bess beetles undergo complete metamorphosis. Adults mate within the tunnel system they excavate in a rotting log. The female lays her eggs in a nest made of masticated wood. Bess beetle larvae prepare to pupate about two months after eclosure from the egg. With the help of adults, the larvae constructs a pupal case made from frass. The larva works from the inside, and the adults from the outside. Adult bess beetles may live for over two years. Special Adaptations and Defenses Kids often like bess beetles because they squeak when you disturb them. Adult bess beetles stridulate by rubbing the undersides of their wings across their abdomens. Larvae can talk, too. Bess beetles have a remarkably complex language, making 14 distinct sounds. Home Range Entomologists list over 500 species of bess beetles worldwide, most living in the tropics. Just two species inhabit the U.S.

Management alternatives Essay Example | Topics and Well Written Essays - 1000 words

Management alternatives - Essay Example This manifests that Sirkin et al’s DICE is not just any other theory concocted by the fancy of academicians but in fact have in fact proved to be grounded on reality. The article focused on the importance of the hard side of change management which could be directly or indirectly quantified as a critical factor in the success of change management over soft side (communication, motivation, etch). The article stressed that the hard factors should be addressed first because failure to address such will result in failure that soft initiatives of change could not even take off because the initiative has already failed. The recommendations/conclusion to address change was also realistic and cognizant of the problems which change initiatives faces in the real world that is why it resulted to an overwhelming success when applied to the real world. The article however was published in 2005 and discussed a study that was conducted in 1992 and completed in 1994. While the change manageme nt approach of DICE was unquestionably successful, it was conducted aeon ago. It goes without saying that the business reality today is way different compared to 1994. Businesses today are already globalized and highly competitive where customers are increasingly getting sophisticated to name few changes in business environment that is different when Sirkin et al’s study was conducted. Thus, the study may have been more relevant if a revisit or a review on its efficacy was conducted to check if it is still valid in today’s present reality. The article could have been timely if it had integrated more recent studies about change management. One of those more recent studies is the Murthy’s concept of change management that dealt with the soft factors of change management which Sirkin et al touched in their articles. The article focused on the importance of people in implementing change in any business organization because â€Å"it is the people who will ultimately cause the change to be a success or a failure. The implications of change on individuals are important without which we can never really hope to manage large scale change effectively† (Murthy 2007: 23). According to Murthy, to effectively implement individual change, there are four approaches to make such change successful; they are behavioral, cognitive and psychodynamic. Murthy’s behavioral approach is to make the reward strategies right to make individuals receptive to change. Basically this entails understanding how individuals perceive change and to understand what makes an individual tick. These approaches are important because without understanding an individual’s behavior, no amount of reward strategy can be successful. The cognitive approach is to link goals to motivation. When an individual is already understood on how he or she perceives change and has already identified the factors that will motivate the individual to be receptive to change, such wil lingness to adapt to change should be aligned with the organizational goals. The psychodynamic approach is to treat people as individuals and understand their emotional states as well as your own (Murthy 2007). Simply put, treat others in the same manner we would like to

Evaluating Performance through Motivation and Conflict Management Essay

Evaluating Performance through Motivation and Conflict Management Discussion - Essay Example Let me first discuss about the theories of motivation applied to organization’s behaviors and to employees of workplaces. Motivation is etymologically a Latin word "movere"-- to move. It is an internal drive motivating behaviors and determining direction. It is a moving force that motivates organizational behavior. Maslow's â€Å"Hierarchy of Needs Theory† point that motivation is driven by needs and of certain conditions that motivate them to exemplify these needs. This hierarchy features five major areas which start with â€Å"basic needs toward more complicated and self-fulfilling needs. It includes physiological, survival, security and stability. Human being’s social nature needs venue for social interaction to bolster our self-esteem and competence in order for us to develop our full potential for self-actualization. Maslow's believes that unsatisfied lowest-level need has the greatest motivating potential. Alderfer's ERG Theory is also somewhat similar to "Needs Theory† but has only three characters which explains satisfaction and motivation.

Shariah and sufism in islam Essay Example | Topics and Well Written Essays - 1500 words

Shariah and sufism in islam - Essay Example quires one to accept the laws of Shariah wholeheartedly and a Muslim should be spiritually involved in making all possible efforts in order to follow the rules of Shariah. Shariah stands as the highest level of goodness one can achieve in this world, and to a Muslim nothing is more important than following Shariah. Shariah gives the Muslims a complete code of life, and guides the Muslims on all matters of this world and the world hereafter. Muslims seek guidance for their matters of daily life from two main sources. First, their Holy Book Quran. Second, the Sunnah of their Holy Prophet Muhammed (P. B. U. H.). The Muslims’ consideration of the Holy Quran is as follows. Every machine we purchase comes with a hand book that mentions every thing about that machine and guides the buyer on how to use the machine so that it would function safely and efficiently throughout the estimated life of that machine. The hand book gives complete information about what temperature and surroundi ngs should the machine be used in, what is the maximum load the machine can take, what precautionary measures should be taken to ensure the machine’s safe functioning and also provides the user with guidance on the matters of repair and maintenance. Likewise, when Allah Almighty created human beings, He gave them a complete book to follow throughout their life. Allah named His Book â€Å"Quran†. He sent the Holy Quran for all human beings to seek guidance from through His Prophet Muhammed (P. B. U. H.). The Holy Quran serves as a complete guide for all human beings. It is a written form of Allah’s interaction with humans. Through the Holy Quran, Allah has conveyed his message to the human beings. Allah has mentioned in the Holy Quran how the humans are supposed to live their life. The Quran provides guidance on all matters in all walks of life. Hence, it is the guide sent for the human beings just like the hand book that comes with a machine as mentioned in the example quoted above.

Marketing Management For The Service Industry Marketing Essay

Marketing Management For The Service Industry Marketing Essay Marketing analisys is a fundamental tool in constructing successful business. Understanding the market and where the firm is positioned helps to identify various factors that can influence company and its clients in order to figure out the feasibility of the product, distinguish project or possible evolution (Morgan, N., Pritchard, A. 2004). Therefore companies tend to adapt their approaches on business to the marketing environment. This report is the analysis of promotional strategy of the property described in the case study:  «Golden Arch Hotel: McDonalds Adventure in the Hotel Industry » from different perspectives. It discusses the examples of additional 3Ps of the Marketing Mix model, determines PEST and SWOT analysis, indicates the value that is created by this particular organization and evaluates the positioning concept of the firm. All discussed ideas are supported with examples from the case study, and some other theoretical information. Such are critically analysed and presented according to different methods of analyses. 2. Findings, Results and Analysis 2.1. Question 1 Explain the additional 3 Ps of the 7 Ps model and illustrate with examples from the case study. Analyze and explain how each one of those characteristics is important in the success of the Golden Arch Hotels. (written by Jae Woo Martin Jeong) Generally speaking, 7Ps marketing mix tools have become more and more important since the traditional marketing tools 4Ps were not enough to give a frame work for thinking of marketing and planning marketing strategy especially for service industries (Wilson and Gilligan 2005, p. 6). The additional 3Ps consisting of People, Process and Physical Evidence will be distinctively explained bellow with the examples from the case study and a simple graph of them will be shown on Appendix 1. People The first dimension of the expanded marketing mix is People. It indicates individuals who are directly and indirectly involved in providing customer satisfaction (Blythe 2009, p. 16). Golden Arch Hotel was running its hotels under the motivational job rotation principle according to the McDonalds restaurant philosophy, which aims to implement the consistent service standards for all the tasks. This was not only to bring customers satisfaction but also to produce synergy effect during the peak seasons by assigning employees to different positions and tasks (Michel 2005, p. 3~4). Process The second dimension is the Process, which is about how the product or service is delivered to clients to please them (Wilson and Gilligan 2005, p. 534). Golden Arch Hotel was giving high priority on cleanliness of the rooms by adopting McDonalds service standards (Michel 2005, p. 3), which is one of the most crucial factors for the guests satisfaction. Another distinguished process of Golden Arch Hotel was the hotels 24 hours operated McDonalds restaurant (Michel 2005, pp. 3). 24 hours food and beverage service was very unusual to find in Switzerland, however, it enabled both in-house and drive-through guests to get the meal at any time of the day. Physical Evidence The last dimension is Physical Evidence, which means the tangible proof of a service, such as: environmental surroundings of the products and services, ambient elements and everything that can be communicated how service has been delivered (Jeong, 2004). In the case of Golden Arch Hotel, it seemed to focus more on the guest rooms than any other hotel with facilities for guests comfort. Its efforts were proved by implementing in-room high-tech facilities such as electronic key, internet access and other computer facilities and investing large amount of money to accommodate oversized beds. Furthermore, it was also offering meeting rooms that could be flexibly transformed according to the numbers and the needs of the customers. In the case study about the Golden Arch Hotel, the important and undeniable role of additional 3Ps in the marketing mix tools are stated fairly clear through Golden Arch Hotels competitive advantages towards its competitors. That is because of the precise and reasonable use of marketing mix tools of the hotel management. 2.2. Question 3 The SWOT analysis is useful in creating a strategy that helps a business distinguish itself from its competitors. Why did the McDonalds decide to enter the hotel industry? What were the companys strengths that they hoped to transfer into this new venture? Were they able to do this? Why or why not? (Written by Diogo Pessoa e Costa) McDonalds Corporation decided to enter the hotel industry in the early 2000. This was part of a diversification strategy, which is proven way of generating new growth and to try to avoid complete market saturation. Another important reason was that the chairman of McDonalds Switzerland, Urs Hammer, came from an hotelier background and his knowledge and experience in the business was valued in taking over such a project. He firmly believed that the sharing of knowledge between the different restaurants would permit the emergence of new services or products. A SWOT Analysis is a strategic planning method used to evaluate the strengths, weaknesses, opportunities and threats involved in a project or a business venture. It involves identifying the internal and external factors that are favorable and unfavorable to achieve specific goals and objectives. McDonalds hoped to transfer several of their strengths into this new business. These strengths included the fact that they provided fast and friendly service. The hotel crew would therefore consist of a permanent employee pool that could implement the consistent service standards for every task in order to better serve the guests. High focus was given to the interior design and layout of the hotel as well as room cleanliness and comfort. The firm also used their decent relationship with their suppliers and local communities as a marketing strong point to restore their image after several discoveries of unsanitary practices in McDonalds restaurants. Several weaknesses were found into this new adventure. First of all, one of McDonalds biggest problems had to do with their positioning statement. A four-star hotel in Switzerland means luxury therefore it did not match McDonalds brand image at all. Also, most analysts were not very convinced that this expansion fit well with the corporations overall strategy. This was just a test and there was no real possibility of penetrating other important markets. By examining customer feedback, you can clearly identify the hotels main weaknesses. The only food available was McDonalds and since the hotel was relatively isolated, you had almost no possibility of eating somewhere else. Also, the staff did not prove to be so friendly and some guests felt the hotel was odd and did not like the atmosphere created by the design. Finally, the brand name Golden Arch was not chosen carefully since the two words do not translate well into the German language. By identifying the different opportunities, you realize that the hotel has a great potential for success but unfortunately, it is not being used to the best of its capacity. Since the Golden Arch was an airport hotel, it could negotiate contracts with airlines or surrounding large companies in order to retain market share for layovers. Due to its proximity with the Zà ¼rich Messe and the Autobahn, the hotel could put in place an efficient marketing strategy that would also attract Frequent Individual travelers coming from all around the world. The threats involving such a project come from the hard competition surrounding hotels in Zà ¼rich. McDonalds had to compete with well-established hotel chains such as Mà ¶venpick, Hilton, and the Accor Group. Several of this hotels had a fine dining, had larger meeting rooms, and were situated either closer to the airport or to major business centers. Within three years, the 7500 hotels rooms in Zà ¼rich were to be supplemented by around 3000 more rooms. The danger was that the market was reaching over-capacity and this would have negative consequences for the Golden Arch and the surrounding hotels, both in terms of occupancy and ADR. Another threat was the fact that the Swiss Human resources were drying out. Nobody wanted the do the simple and dirty jobs (except for foreigners) and it was almost impossible to find chefs or front office personnel. This conditions favored labor piracy. 2.3. Question 4 According to theory, what is value and how is it created by a hospitality organization? How does the Golden Arch Company attempt to create value for its customers? Did they succeed? Illustrate with examples from the case study. (Written by Malgorzata Szal) (references?) Hospitality companies strategies nowadays are continuously developing through new trends and fashions that are instituted by people globally. They try to create new and innovative marketing strategy to give their brand a significant meaning. In this industry, clients satisfaction is the most important objective, therefore companies invest in their benefits and values in order to keep their promises by delivering successfully. Due to this process, people are able to differentiate one brand from one another and as well decide which company offers the most for them. Every potential guest possesses different values, which are determined by factors such as culture, traditions, birthplace and family status. Hotels around the world try to attract and satisfy the biggest part of their market target by researching, understanding and analyzing their needs and consequently provide them with what they desire. Because of that, value is mostly created through packages, which means products are mixed and sold together with service provided. Usually they include accommodation, food and entertainment. Such combination increases significantly the value of the service products. Once we understand the fundamental laws of the physical and social world, we can analyze, plan and control them (Smart, 1992) Golden Arch Company before reaching standards of four stars hotels had analyzed all customers needs. As they decided to attract businessmen their design was focused on this type of guests. They provide many benefits to create value for their client which are presented in physical evidence part of Appendix 1. Bith hotels of Golden Arch company can be accessed easily. People traveling by car can use the underground parking or above ground parking and eat in their McDonalds restaurant, open 24 hours which is unusual in Switzerland. The hotels designers tried as well to improve guests satisfaction by creating a unique layout of the building and to give an impression of larger rooms by placing the bathroom behind a glass door, which unfortunately raised complaints and the doors had to be replaced. All the managers and employees were determined to succeed and they delivered. Their occupancy rate is not high but the hotel started to make profit from the first month of its operation. Unfortunately, the rate of returning guests is very low. People are not satisfied of the whole concept of a four star hotel run by McDonald Company. Daniel Deutscher, the owner of DEKA Treuhand was very surprised when he heard of this investment. It is hard to believe and imagine the McDonalds hotel to achieve four stars. There are standards that are hard to cover. Some guests complaints were about the service quality in the front desk saying it is very poor (Michel 2005, p. 7) and about the bad decoration of the lobby, bar or even the bedroom influencing the atmosphere (Michel 2005, p. 6) Golden Arch Company tried to combine its well known fast food brand image of McDonalds with four-star luxury hotel brand. According to the figures shown in exhibits in the case study, this idea has not been a success as forecasted. 2.4. Question 5 Explain the concept of Positioning and describe how The Golden Arch Hotel was positioned in this very competitive market. What market segments was the hotel hoping to reach? Did the company succeed? Why or why not? (Written by Kateryna Krupka) Positioning is defined as  «arranging for a product to occupy a clear, distinctive, and desirable place relative to competing products in the mind of consumers » (Kotler, P., Bowen, J.T. and Makens, J.C. 2010). According to the same authors, such has to be designed taking in consideration customer value differences, and therefore either increasing the benefits of the product, either decreasing some of its costs. As it is described in the case study, it was decided to position the Golden Arch Hotel as a 4-star property with luxury service and some business facilities. The hotel most probably attempted to reach the customers, coming from the airport for a night stay, as well as wealthy business people with a need of advanced comfort, coming for the meetings or conferences. However this appeared to be done unsuccessfully due to some factors, analysis of these is provided onwards. One of the most significant issues in regards to a hotel property is dining facilities. In discussed case McDonalds restaurant was the only place for the guests to eat, which might be enough for the people who are staying overnight, but seem to be not acceptable for the customers who stay longer. Furthermore, if the aimed customer was expected to stay some days entertainment facilities should have been provided, but this was not the case. Another important point is that Golden Arch had some of the additional facilities such as conference rooms and beds that modify their position, but did not fulfill some of the basic needs of its customers. One of these is need of food and drinks, as it was discussed before. The other one is safety need that was not fulfilled due to hotels location close to the large avenue and small amount of people around. However, according to one of the quests, the prices for the rooms were of high range. This also signifies that wealthy people were aimed to be attracted. Meanwhile guests were complaining about not getting immidiate service, having to ring the bell for the receptionist to come, as well as to ask for the possibility of having rooms sold at a better rate. Furthermore there was a situation decribed when the guests were clearly at the position of cheaper  «post 9pm walk-in » rate, and were not told that such posibility exists. Moreover these costomers were told to buy three rooms for five people at the full price. Clearly such suggestion did not satisfy their expectations. This attitude towards clients damages reputation of the property and affects its positioning in a negative way. Thus, it can be generalized, that all the details in the product have to coinside with the image drawn by positioning. Additionaly, inside the rooms there were many signes indicating that the hotel belongs to McDonalds company, however from outside this was not the case. According to the appendixes of the case ctudy, the logo of the hotel is different, and the name does not have  «McDonalds » in it, moreover, it is silently located by the side of the road. These should probably be done vice-versa, as the signs and logo might attract the guest to the property from outside and seem not to be needed inside of the rooms in such quantity. It it suggested that  «If the company promises greater value, it must then deliver greater value » (Kotler, P., Bowen, J.T. and Makens, J.C. 2010). Failure of compliance of this is probably the reason of unsuccessful positioning of the Golden Arch brand. The image, ambiance and service are seem to be transfered from the McDonalds restaurant insted of being developed specifically for the hotel. Nevertheless McDonalds brand statement is  «Everyday affordability » (MacDonald 2008) and the Golden Arch meant to be luxury, however these two types of brand do not normally attract the same market. Therefore some issues were not addressed properly, such as fulfilling basic needs of the guests, selling accommodation at a price that corresponds the level of its facilities and providing appropriate service. 3. Conclusions In a competitive marketing environment, located close to Zurich airport and A1 highway, Golden Arch hotels seemed to be successfully at implementing McDonalds service standard into their hotels, high-tech facilities and unique design features. These were enforcing the image of the property and helping to sell its services. However poor customer satisfaction as well as improper positioning led to destruction of the brand image in the minds of clients. After the analyses were done, it was recognised that there are some changes that should have been done by the company in order to improve such situation. Firstly the company should have re-evaluated its service standards before implementing to the luxury segment. Secondly, they should have implemented impactive service audit program. Furthermore they could have matched the design with the class of hotel and type of customers. Finally, the hotel should have either repositioned itself as a lower-class property, either added some facilities that match 4-star range, such as, for example, one more restaurant. 4. Appendixes Appendix 1 (Michel, S. 2005)